Age of The Nerd
Adult Swim announced today that they will continue to expand their line-up of live experiences with the debut of the new Adult Swim Festival, October 6th-7th, in Downtown Los Angeles.
A cultural festival like no other, the weekend will feature all things Adult Swim across two stages with a massive marketplace that will include premiere screenings, comedy performances, interactive gaming, exclusive merchandise, and a live music line-up headlined by Grammy-nominated hip-hop powerhouse, Run The Jewels. A limited amount of discounted Weekend Passes are on sale now.
Known for its unique brand of comedy and championing of emerging musical artists through their annual Singles program, Adult Swim will add this festival to its already successful line-up of events which have included: Adult Swim on the Green, the Samurai Jack Premiere and the recent Thrashtacular heavy metal concert series. The Adult Swim Singles Program has generated nearly 20 million SoundCloud streams over the last three years, featuring more than 100 artists.
“Adult Swim already does television like no one else,” Jill King, senior vp marketing and partnerships for Cartoon Network, Adult Swim and Boomerang, said Friday in a statement. “Now it’s time to bring that same unique approach to a one-of-a-kind festival experience. The Adult Swim Festival will feature everything fans love about us…great shows, cutting-edge music and a passionate community to enjoy it all together.”
Here is my favorite part about this story. Along with the announcement of the first ever Adult Swim Festival, rap duo Run the Jewels released a new music video for their song Your Mama starring Adult Swim heavy-hitters Rick and Morty. Check out the video right here!
[su_youtube_advanced url=”https://youtu.be/EBYsx1QWF9A”]INSERT VIDEO HERE[/su_youtube_advanced]If you are a fan of hip-hop and have yet to listen to Run the Jewels please open another tab in your browser and throw on a song. You can also check out Run the Jewels’ bio below.
El-P and Killer Mike, two of the most distinctive and celebrated names in rap, might have seemed like an unlikely pairing on paper, but the duo subverted and pulverized all expectations with their critically lauded Run The Jewels in 2013. Tapping into the creative synergy they’d discovered in 2012 on Mike’s R.A.P. Music album (produced by El-P) and El’s Cancer 4 Cure album (featuring Mike), Run The Jewels cemented their musical alliance with a set of uncompromisingly raw, forward thinking hip-hop, garnering limitless critical accolades including the likes of Rolling Stone, Pitchfork, XXL, SPIN, New York Times, and many more. The duo is currently an opening act for the North America leg of Lorde’s Melodrama World Tour.
Will you be attending the Adult Swim Festival this fall? Let us know. I will surely be there!
