April 3, 2016

Box Office Roundup: BVS Drops Big

After a stellar opening weekend of $166.1 million, Batman v Superman: Dawn of Justice has dropped 68%, earning $52.3 million in its sophomore frame.  This is not good news for the folks at WB.  After a lousy word-of-mouth and terrible audience reactions, Batman v Superman’s numbers may start to worry the brass at Warner Brothers.  The numbers still look decent, but nowhere near where they need to be for the studio trying to match Marvel’s box office and critical success.

Comparatively, the only other movies to open over $100 million and drop this much were Harry Potter and The Deathly Hallows Part 2 and three Twilight movies.  This is not exactly the company BVS was hoping to join, but the news isn’t all that bad I suppose.

Despite the huge second week drop, BVS has passed Man of Steel ($668M), Thor: The Dark World (644.6M), Iron Man 2 (623.9M), Iron Man(585.2M), and Batman Begins (374.2).  Dawn of Justice was expected to easily reach a billion dollars, but that is looking like less likely now that we have the numbers for the second weekend.  The most alarming news of all is the lack of competition at the box office for BVS and the drop it experienced.  We’ll see how Dawn of Justice does in its third weekend with a bit more competition.

In other box office news, Zootopia continues to smash, My Big Fat Greek Wedding 2 is plugging along, God’s Not Dead 2 underwhelms, Richard Linklater’s Everybody Wants Some!! is expanding to more theaters, and Eye in the Sky saw a significant bump in theaters.

Next weekend we’ll see the release of Melissa McCarthy’s The Boss in 3,200 theaters, Hardcore Henry in 3,000 theaters, and Demolition in 550 theaters.  With more competition will Batman v Superman fall into obscurity?  TUNE IN NEXT WEEK. SAME BAT-TIME, SAME BAT-CHANNEL.

Here’s the top ten weekend box office estimates via collider.com:

 Title Weekend Total
1. Batman v Superman $52,385,000 $261.5
2. Zootopia $20,000,000 $275.9
3. My Big Fat Greek Wedding 2 $11,130,000 $36.4
4. God’s Not Dead 2 $8,104,321 $8.1
5. Miracles From Heaven $7,550,000 $46.8
6. The Divergent Series: Allegiant $5,725,000 $56.4
7. 10 Cloverfield Lane $4,750,000 $63.6
8. Meet the Blacks $4,086,000 $4.0
9. Eye in the Sky $4,055,000 $6.1
10. Deadpool $3,500,000 $355.1

About the Author

Peter Towe
Peter Towe

A graduate of UMASS Boston, I have successfully put off getting a “real” job, and continue to watch, produce, review, and obsess over movies. I lived in Boston while I completed my degree, and now live in Chicago trying the improv thing.



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