New Deadpool PSA’s are both Awkward and Amazing

To say that Deadpool has had one of the most memorable marketing campaigns in the last decade would be an understatement. Not only is Ryan Reynolds relishing playing this character as long as humanly possible, but Reynolds and the promo team have managed to capture the idea of who the character of Deadpool actually is. That is to say – they’re not pulling any punches when promoting Deadpool movie.

We’ve seen a variety of banter from Reynolds behind the mask in both videos such as the ones below and in the actual trailer for the film itself, but nothing comes close to what they have come up with in what they’re calling “Deadpool PSA’s”. What I really love about these Deadpool PSA’s is they feel like a response to the petition for a “family-frendly” version of Deadpool that has been petitioned in the last few weeks (you can hear us discuss the stupidity of this here). It’s essentially Reynolds & company giving a giant middle finger to the people who are trying to make Deadpool something that he’s not.

On a more serious note, it’s kind of refreshing to see that the marketing team could take the opportunity to tackle such a uncomfortable but important subject, making this one a double win for the Deadpool Marketing team.

Both Deadpool PSA’s are below–

Testicular Cancer:

Something to touch yourself to. #deadpool.https://t.co/AyJJNsQcjg

— Ryan Reynolds (@VancityReynolds) January 28, 2016

Breast Cancer:

Even more touching than the last video. #deadpoolhttps://t.co/TWYgjDwYZq

— Ryan Reynolds (@VancityReynolds) January 30, 2016

Deadpool hits theaters on February 12, 2016. Here’s the official synopsis for the film:

Based upon Marvel Comics’ most unconventional anti-hero, DEADPOOL tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humor, Deadpool hunts down the man who nearly destroyed his life.