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March 6, 2014

HBO Releases “Game of Thrones” MixTape

If your reading this than it’s more than likely your thinking to yourself, “A Game of Thrones MixTape? What does that even mean?”. I know that was my reaction when I first got this news. But now that I know a bit more about the project, I am pleased to say this is actually something to get excited over. Let me explain whats going on.

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HBO has teamed up with some of the music industry’s top artists to produce the first “Game of Thrones” mixtape, entitled Catch The Throne: The Mixtape. The premium cable network recently announced its plan to release the mixtape in preparation for the April 6th season 4 debut of the Emmy®-and Golden Globe-winning series “Game of Thrones.” Catch The Throne: The Mixtape includes exclusive tracks from Wale, Big Boi, Common and Daddy Yankee, in addition to songs from up-and-coming artists Snow Tha Product, Bodega Bamz, Magazeen and more.

This unique 10-song mixtape is inspired by “Game of Thrones” themes and storylines from seasons 1-3 and each song on the mixtape uses music samples from the original “Game of Thrones” soundtrack. As super-fans of the acclaimed series, the involved artists created songs that encourage and inspire listeners who may not have been immersed in the storylines to catch up on previous seasons of the show using HBOGO.

According to Lucinda Martinez, Senior Vice President of Multicultural Marketing at HBO,“We are excited to create an additional fan touch point with Catch The Throne: The Mixtape. This is a unique opportunity to give fans great original music and an innovative way to highlight the electrifying ‘Game of Thrones’ series.”

HBO-hires-rappers-to-help-promote-Game-of-Thrones-to-new-audiencesThe release of Catch The Throne: The Mixtape will kick off during an event celebrating “Game of Thrones: The Exhibition” at the upcoming SXSW Festival on Friday, March 7, 2014. The exhibition will run from March 7th through the 11th in Austin, TX and will include listening stations featuring Catch The Throne: The Mixtape.

Based on the bestselling fantasy book series by George R.R. Martin, “Game of Thrones” is an epic story of treachery and nobility set on the continent of Westeros, where summers and winters can last years, and only the lust for power is eternal. The unique Mixtape is being produced by Launch Point Records, and features series-inspired audio tracks, including the theme song by Wale; Season 1 by Big Boi, Bodega Bamz and Magazeen; Season 2 by Daddy Yankee, Kilo Kish and Dominik Omega; and Season 3 by Common, Snow Tha Product and Dee Goodz.

THE FREE (that’s right, free!Catch The Throne: The Mixtape will be available for download at www.soundcloud.com/catchthethrone beginning on March 7, 2014. Listeners are encouraged to share using the hashtag #CatchTheThrone. Viewers should check their local listing to access the HBOGO channel. For more on the series, visit: facebook.com/GameOfThrones and twitter.com @GameOfThrones #GameOfThrones.

Are you excited about A Game of Thrones mixtape? There is no denying its a very new and unique way to market the critically acclaimed show. Please let us know what you think in the comments below!



About the Author

Sean McAloon
I am a Philadelphia based journalist, who is obsessed with movies and television. I is also a comic book enthusiast , although i can't keep up with everything. I like to spend my free time trying to working on short films. I currently work as an editor for popculturemadness.com and darkmediaonline.com, focusing on entertainment news, interviews and public relations. I studied business management & marketing at Goldey Beacom College.




 
 

 

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